The antecedents of participation in city branding: A comparison between Poznan (Poland) and Kutaisi (Georgia)

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Słowa kluczowe:

Rok wydania:

2023

Czasopismo:

Cities

Jezyk:

angielski

Link:

Autorzy

Maziashvili M., Warsaw School of Economics, Collegium of World Economy, Poland

Kowalik I., Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Poland

Pleśniak A., Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Poland

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